Scandic Case Study
The app was built to include all necessary features needed for a booking app; check in/out, favourites, payments, general information, rewards and more.
The Challenge
Scandic knew they needed a guest friendly, easy to use app for mobiles as customers were expecting this. Even though, the purpose was never a technology solution, instead to start with the customer experience in mind and work backwards. Experience was always key. The purpose was to develop a mobile application that allows guests an easy way to interact with Scandic and at the same time Scandic to interact with them as a “connected customer”. An RFP was submitted for app development.
About
Scandic
Scandic is the largest Nordic hotel operator with a network of about 280 hotels with 58,000 rooms in operation and under development in six countries. In 2019, net sales totaled 19 SEK billion.
https://www.scandichotels.se/The Solution
Together with our partner, we conducted the pre-study as requested for the MVP to start with. Focus was rather a few and incredibly good functions than too many to start with. But long term the vision clearly included all features available to a mobile device such as Bluetooth, NFC, Mobile Key, and other new ideas. Hence it was decided early on not to go cross-platform and instead develop for iOS and Android natively.
A completely local team, working tightly with the customer in 2-week sprints achieved the goal as defined during prestudy and RFP. As more than just a Swedish player, the Scandic solution was built for size from the start to manage languages, currencies, and other local considerations.
Technology stack
The Result
The app was built to include all necessary features needed for a booking app; check in/out, favourites, payments, general information, rewards and more. With our partner the app successfully was launched, received good reviews and subsequently supported and maintained by the customer themselves.
